Behind the Scenes: How We Buy our Wedding Dresses

This week the Miss Ruby Team went to National Bridal Market in Chicago  - a 3 day event that brings some of the biggest names in bridal fashion to the Midwest. National Bridal Market takes place twice a year and it's where we get to meet bridal & bridesmaid designers, see their new collections, and pick out what we want to bring home to our brides for next season and beyond!  This week we got a first look at the Fall 2019 collections from our designers and got to choose exactly which gowns we want to bring to Milwaukee for our brides!

So buying wedding dresses sounds like fun doesn't it? It sure is! We will be the first ones to tell you we have the best job!  But it is definitely bridal gown overload.  We sift through hundreds and hundreds of gowns. There are so many things that go into deciding what to bring back to the boutique - what brides are asking for, what's been selling, what are going to be the upcoming trends that we gotta have, etc.  We gotta admit, it can get hard, but I assure you we put every piece of our soul into picking the absolute best dresses, the most unique, the ones you won't find anywhere else and we are beyond excited about the dresses that will be arriving in store late this summer/early fall.

As much as we'd love to tell you we are seeing specific trends - we actually saw a little bit of everything and LOVED it!  From new takes on clean & classic silhouettes, to all sorts of patterned lace, to 3-D florals, gowns with sleeves, and everything in between, there will be options for every bride.  We have so many fabulous looks coming your way!
This is just a teeny sneak peek of what's to come!

For accessories - one of our favorite items to shop - you'll find more rose gold accessories arriving in store soon. And long, dramatic veils with details like lace, subtle sparkle, and some extra volume too.

Bridesmaid dresses just keep getting better and better!  The rich hues that will be introduced are beyond gorgeous.  If you love green, you will love the new colors from Watters & Bari Jay.  Fabrics are even more wearable & flattering too!

After we literally shopped till we dropped for three days we have returned to Milwaukee inspired and excited for what's to come.  The designers that we offer at Miss Ruby are part of our family, so it was wonderful to catch up with them, discuss what our brides are looking for,
and strengthen our relationships with them.
Keep an eye out for announcements on when all of our new items arrive in store!  We can't wait!