Wednesday, July 26, 2017

The Dangers of Over-Shopping

Television and movies would make you believe that you can't find your wedding dress without visiting every single store in the city! Trust us when we say that is NOT the case in real life. 

We talk to brides in all stages of their bridal gown shopping journey and one thing is very clear: Over-Shopping is a very dangerous thing. Before you try on 100's of dresses in search of "The One," take a look below at 4 very real Dangers of Over-Shopping. 

1. It Gets MORE Confusing

Many brides think that the more stores they go to, the more confident they will be in their final decision. It's often too late before they realize that the opposite is true. 

Brides usually end up having a "favorite" at every store. The problem is that if you have 7 favorites at 7 different stores, by the time you get to the 7th Favorite, it's hard to remember what you even liked about the first (or second, or third). Plus, those dresses are never going to be in the same room, making them nearly impossible to compare.

2. It Stalls the Rest of Your Planning

Brides who are shoppers in their normal life see Bridal Shopping as the pinnacle shopping experience. For this reason, they can be hesitant to say "Yes" to the dress because they don't want the shopping to end. 

There are so many aspects of your wedding that can't even get started until you know for sure what you are wearing, including (but not limited to) your hair, makeup, shoes, accessories, jewelry, bridesmaids dresses, groom's look, etc. Taking several months to shop for a gown gives you less time on these equally important decisions. 

3. It Stops Being Fun

We can spot an Over-Shopper a mile away. She comes in with a much different attitude than someone who has kept the planning process simple. To be honest, she comes in having a lot less fun. 

Bridal shopping can get overwhelming very quickly. Every store has dozens of beautiful dresses, and it can become a chore to try to find something wrong (or something right) about the 90th wedding dress of the day. Even friends and family get burnt out from giving their opinions, which makes decision making even more confusing for the bride. 

4. It Takes Away The Moment

Finding your wedding gown should be an emotional decision, not an analytical one. There are many examples of times we have seen brides fall in love with a gown...and then talk themselves out of liking it because they "haven't shopped enough." It ruins the magical moment they could have had, and leaves them chasing that feeling. 

Just think about your fiancĂ© proposing to you. If you would have said "I'll need a few days to think about my options" it would have ruined the beautiful moment. Think of dress shopping the same way - if you find one you love, don't be afraid to say "YES!" 

Wednesday, July 19, 2017

Real Brides Looking Beautiful in Their Wtoo Bridal Gowns

Dresses always look great on models, but we think that to get the best idea of how they look, you have to see them on real brides! The photos below all capture the true beauty of our Wtoo bridal gowns because they show real women at their real weddings looking really, really stunning. Cheers to that!

Pippin by Wtoo
Marnie by Wtoo
Marie by Wtoo
Julienne by Wtoo
Agatha by Wtoo
Agatha by Wtoo
Maelin Corset by Wtoo

Like what you see?

The Newest Bridal Gown Arrivals From Willowby

Fall 2017 gowns have arrived in store! Below are two of our favorites from Willowby by Watters, an etherial brand that perfectly suits today's modern boho bride. Guests to our store are already falling in love with the beautiful lace details and silhouettes. 

Learn more about each gown below, 
then visit our boutique to try them on!

Willowby Asa

A breezy silhouette is paired with a Sunkissed nude lining, making the lace pattern pop as you walk down the aisle. 

Willowby Haizea

Sleek & elegant, this dress is for the bride who isn't afraid of making a statement. The Trellis Lace pattern trails perfectly down the skirt, making every bride look like a bombshell. 

Click Here to Schedule an Appointment

Monday, July 3, 2017

Look Stylish at Summer Weddings

Dressing up for weddings is always fun - and somewhat challenging! You want to stand out but make sure that you don't steal the show. 

We asked our always stylish staff members: 
What Are You Wearing to Summer Weddings? 
(feel free to steal their looks!) 

Tailored Jumpsuits

Sadee said she's wearing a tailored jumpsuit to the summer weddings on her schedule. They're perfectly on trend - "And you don't have to shave your legs if you don't want to!" she said. 

Pretty Pastels

Always elegant Adrianna said that she plans on wearing strappy, pastel dresses to her friend's wedding this summer. "It looks relaxed, but appropriate for a summer wedding," she said. 

Balanced Proportions

Hillary said she would wear something that had an unexpected detail, like a dress with an open back. She says the look is "modest from the front, but just sexy enough to still be fun."

Floral Touches

Jimmy plans on mixing classic and current looks this summer. To him, tailored grey pants with a white, short sleeve button down make the perfect base for a fun accessory like a floral bowtie. "I also love suspenders," he says, "but it would really depend on the occasion."

Photo Credits: Sadee - NBD Jumpsuit@ashleyymari - Adrianna - Lauren James Dress / Pinterest - Hillary - IRO Dress - Jimmy - Looktastic / Gentlemans Club

Monday, June 26, 2017

Honeymoon Must Haves

With warm weather upon us, its hard not to think about tropical get aways. Now is the time to stock up on all the pool or beach-side essentials that you'll want to have for an unforgettable honeymoon. 

Whether you are vacationing to Cabo or planning a fabulous staycation for your honeymoon, check out these must haves!

1. The Perfect Tan

Milwaukee's Natural Glo Boutique is the perfect place to head before your honeymoon! They use all natural products so that you can feel good about getting your tan. With an amazing base tan before your head off to the islands, you can slather on the sunscreen, keep your skin safe, and still look fabulous. 

2. A Cute Outfit for the Plane

Don't put the excitement on pause when you are on the plane! Put together an adorable and comfy-casual honeymoon outfit with a Signature Tees, sold only at Miss Ruby Boutique! Pair these with jeans or a maxi skirt for the perfect traveling attire. Who knows? Maybe you'll get extra perks at check-in if they can tell you are on your honeymoon!

3. A Fun Floaty

Grab a fun floaty for an Instagram-worthy moment. From unicorn tubes to pizza slice loungers, there is something fun for everyone's style. Our pick for your honeymoon? Definitely the engagement ring from Target, pictured below. 

4. A Statement Swimsuit

Whether you are going to the beach for your honeymoon or an extravagant bachelorette party, let everyone on the beach know that you're the bride in a super trendy suit. Our favorites are the ones from Private Party. Customize your color, font, and even the text to make your vacay extra memorable. 

5. Beachy Beauty Products

Now is the time to stock up on Summery essentials. Sea Salt hair products and anything coconut scented are a must for the beach and beyond! Extra points if they come in beautiful packaging and are affordable, like these from Urban Outfitters
Add a mermaid inspired bikini and you are all set for the ocean!


Friday, June 23, 2017

Our Newest Bridesmaids Dresses

Looking for something fresh for your bridesmaids? Below are our favorite New Arrivals! Available in many different color options, we have a feeling that these dresses are going to be a hit with 2018 bridesmaids!

Bari Jay 1730

An on-trend neckline that bridesmaids will want to wear. 

Our Color Choice: 
Order this dress in Blush Gold for a dimensional, shimmery look.

Studio Design 4518

Sheer details will compliment any bridal gown with an illusion neckline

Our Color Choice: 
Burgundy is a classic color choice for fall & winter weddings. 

Studio Design 4516

A unique neckline is perfect for busty bridesmaids who don't want to feel matronly

Our Color Choice: 
Order this dress in Heather, a dusty purple that works in any season and venue. 

Try these on in person!

Click Here to Schedule an Appointment

Monday, June 19, 2017

Milwaukee's National Bridal Sale - FAQ's

Save the Date! Milwaukee's National Bridal Sale is coming to Miss Ruby Boutique! This annual event is perfect for brides who want their entire wedding to look fabulous on a budget. 

Want to know exactly what to expect? Take a look below for answers to Frequently Asked Questions about the sale. 

What is the National Bridal Sale Event?

The National Bridal Sale Event is a nation-wide event where bridal retailers clear their racks and give area brides the best bargains possible. Miss Ruby Boutique is proud to be a part of this event once again. We're proud to bring this event to Milwaukee brides. 

When Does The Sale Run?

Our sale is taking place Tuesday, July 11th - Sunday, July 16th by appointment. During this week, you'll find great deals on nearly everything we have in store, including bridal gowns, bridesmaids dresses, veils, belts, accessories, and more!

What Will Be On Sale?

Our Bridal Gowns will be available off-the-rack for incredibly low prices - starting at just $99
Bridesmaids dresses will also be available off-the-rack for as low as $25!
Designer off-the-rack accessories will be marked down storewide, and brides will also receive 10% off any accessory order.

Will I Save Money if I Order a Brand New Dress?

Our markdowns are for off-the-rack styles only. With that said, we always have $100 off weekday bridal gown orders and first appointment bridesmaid dress orders. Ask your stylist for more details. 

Are Appointments Required?

Appointments are required to try on bridal gowns. 

Appointments are highly recommended to try on bridesmaids dresses, as we can only guarantee a fitting room and a stylist for those with appointments. If you want to browse our bridesmaid sale selection, appointments are not required. However, please be aware that without an appointment you may have to wait several minutes for someone to help you or a fitting room to open up. 

How Do I Get The Best Deal?

Our store is very busy during the sale, so we suggest shopping EARLY! We suggest stopping by Tuesday afternoon to get the biggest selection and the best deals. 

Want To Have First Dibs on The Best Styles?

Visit our Facebook Event for exclusive previews of what's on sale. If you see something you like (with a price you like even more), our event followers will get to purchase sale items before the sale even starts!

Will My Favorite Dress Be On Sale?

There's only one way to find out! 

Email us at or call (414) 755-2900 to see if your favorite style made the cut!!

Milwaukee's National Bridal Sale
July 11th - July 16th

Click Here To Schedule An Appointment

Friday, June 16, 2017

The Risk of Renting Bridesmaids Dresses

Websites have been popping up lately that provide bridesmaids with what seems like a quick and easy solution to their wedding day woes. These sites offer bridesmaid dress rentals. Not unlike how grooms rent tuxes, the logic behind it is that cash-strapped bridesmaids can save money by borrowing their dress and sending it back after the "I Do." 

While it sounds like a great idea, we know a lot about bridesmaids dresses. After some simple investigating, there are definitely risks that these websites are trying to downplay. Read below to find out the very real risks you take by renting a bridesmaids dress instead of buying. 

1. Sparse Inventory

When you choose to rent a bridesmaid dress, know that you are going to get slim pickings in regards to colors and styles. While these websites do have styles from popular brands, they don't have as many styles as a store. The reason is simple - it takes a lot of space to store even just one of every size, color, and style dress. 

Even if you find a dress you are loving online, you are getting limited color options. A Watters bridesmaids dress we found on a rental website was available in 6 colors. You can order the same dress at Miss Ruby Boutique in 31 colors. 

2. Zero Plus Size Options

This was perhaps the most surprising thing we found on bridesmaid rental websites. Most bridesmaids designers offer sizes that range from 0 - 26, including the designers that these websites carry. The Watters dress we found is available for order at Miss Ruby up to a size 24. 

The rental? An 18 was the largest size offered, making this process challenging and unfair for curvier bridesmaids. 

3. No Alterations Allowed

Alterations are typically necessary when it comes to bridesmaids dresses. Most of the time, dresses need to be altered for a perfect fit. Very few girls get away without any alterations, and even girls measuring exactly into a certain size still may need the straps taken up or a few tweaks for a perfect fit. 

Absolutely no alterations are allowed on rental dresses. The rental sites say that 90% of customers have a "perfect fit." Even when sized accurately by professionals, 90% of bridesmaids need some alterations to fit perfect in their dress. 

4. Tall Bridesmaids Only

The biggest concern is undoubtedly the length. These websites claim that their "regular length" is perfect for someone 5'1" - 5'5". The regular length dresses are actually made to fit girls up to 5'8" in height so they typically are too long on people who aren't 5'7" or above.

A hem is the most common bridesmaid alteration. Think about it - if a girl who is 5'5" orders the same dress as a girl 5"1", its going to be at least 4" long on the shorter girl. Unless you want your bridesmaids tripping all over themselves down the aisle, purchasing is a better bet than renting. 

5. Additional Costs Everywhere

Bridesmaids will come in to our store with a long list of styles they are liking online, only to try them on and hate how they look in real life. These websites offer a "try on" option so that you can test styles out before committing to rent them. However this service costs up to $20 per dress! 

From a purely economical standpoint, if you try on 5 styles, decide on one, and then pay the rental fee, you're not saving any money by renting. Plus, what if you don't like any of the styles you try on? 

6. Walking on Eggshells at the Wedding

Weddings are the time when the bride, groom, and all their friends can let loose and enjoy the dance floor and (hopefully open) bar. Sure, the rental websites state that normal wear is expected.  But because your dress will need to be returned, it will be your job the whole night to keep your dress pristine. 

Bridesmaids that buy can have a "who cares?" attitude after pictures are taken. Girls who rent don't have that luxury - They'll be the ones sitting on the sidelines so that they don't tear the hem on the dance floor. 

Buying Vs. Renting

Buying a gown from a boutique is an experience best shared with friends. While online shopping is great for Saturday nights on the couch, we think weddings are more special. Buying a dress ensures that you will be the most presentable and most fun version of yourself at your friend's wedding. 

Want a bridesmaids dress for a bargain? Visit check out our National Bridal Sale Day Facebook Group for a look at our bridesmaids dresses that are now only $20!

Don't worry, we won't make you pay to try them on!

Monday, June 12, 2017

Milwaukee's Best Rehearsal Dinner Venues

The rehearsal dinner is a great opportunity for you, your groom, and your families to come together and celebrate your wedding in a more relaxed and low-key way. Finding the perfect place to hold your rehearsal dinner is an essential part of planning your big day. 

Depending on your wedding style, here are our picks for
Milwaukee's Best Rehearsal Dinner Venues

For the Trendy Bride

If you are a genuine trend-setter, you want your non-traditional wedding to be small and unforgettable. You'll want to have your rehearsal dinner in a place that is a true hidden gem. Our choice for you is Ardent, located on Milwaukee's East Side. 

This intimate dining experience blends the earthy with contemporary, with a comfortable and casual mood that is perfect for intimate conversations. They offer customized dining experiences for parties of up to 20, with special wine and menu pairings to make for the perfect rehearsal dinner. 

For the Traditional Bride

If you are a Traditional Bride, you want every element of the wedding to be the best, including the rehearsal dinner. For brides who don't want to stray from the norm, but still want something delicious and unforgettable, the Milwaukee Chophouse is the place for you. 

This sleek and sophisticated steak house is located in the heart of Milwaukee's downtown. It offers personally sourced, hand selected Midwestern ingredients. They offer private dining rooms so that your friends and family can dine in an intimate, exclusive setting. 

For the Unique Bride

Unique brides want to put their own spin on everything. Every step of the way, they want their wedding planning process to be as special and as unexpected as they are! For these brides, C. 1880 in the always unique Walker's Point area of Milwaukee is the perfect rehearsal dinner spot!

This unique, chef-run restaurant describes itself as "intimate, romantic, and adventurous,"which already conjures up ideas of whats to come. Their private dining room holds 4 - 14 comfortably, and offers dining, wine pairings, and your own private entrance. 

For the Boho Bride

Bohemian brides are free spirits who want everything about their wedding to have an earthy, natural, and relaxed beauty. For brides who want relaxed sophistication, we recommend Wolf Peach for a rehearsal dinner venue. 

Set atop a hillside in Milwaukee's beeline district, Wolf Peach sources all its ingredients from local artisans as well as their own off-site farm and 1,000 square foot garden. Their back-to-basic approach to food creates a fresh, unique, seasonal menu. They can accommodate up to 50 guests for a private, seated dinners.